With over 8 years experience working for Deutsche Bank Asset Management Group, Farmstock CEO Ateet Mathur uses his experience working with early stage investments and institutional sales to drive his passion for organic, locally grown food and making a positive impact. 

With over 8 years experience working for Deutsche Bank Asset Management Group, Farmstock CEO Ateet Mathur uses his experience working with early stage investments and institutional sales to drive his passion for organic, locally grown food and making a positive impact. 

Describe your venture in 8 words or less.

Sustainable agriculture combining vertical farming and greenhouse technologies.

What brought you to realize the need for your venture in the world?

Our team realized an upcoming inevitable shift in the agriculture industry and bonded over a common vision for how the future of farming could be. We wanted to become a trusted partner for restaurants and local communities. The $7+ billion in unmet demand for locally produced food and beverage in New York State alone is not being adequately addressed. Population growth and rapid urbanization is forcing us to think about solutions to feed more people moving into cities. At the same time, current agriculture practices have become too heavily concentrated in certain regions (California, Arizona) and limited in diversification of crops (Wheat, Corn). One of the largest contributors to pollution comes from agricultural runoff, while much of available fresh water is used inefficiently in our agricultural system. We believe that our model and push for local food hubs can address a lot of these problems simultaneously.  

If your venture succeeds in its mission, what would the world look like?

High-quality, fresh and local produce won't be only accessible to certain communities and demographics. Farmstock will provide the standard in which everyone can have the access and benefits of eating healthy.  

In drought stricken California, over 80% of the available freshwater is used for agriculture. We would want to reduce our national dependence on this region in such trying times. Having centralized food hubs located near major urban areas could be a great solution. By being able to reduce food miles, we would not only decrease our carbon foot print, but also allow everyone to consume produce sooner and with a higher nutritional density. By promoting more efficient use of water and less dependence on pesticides, runoff pollution can be dramatically reduced as well.

One of the most substantial benefits will be a reduction of food waste. Supermarkets, schools and restaurants (to name a few) will provide the freshest, healthiest and tastiest ingredients. Schools will also finally be able to provide healthier meals and not sacrifice children's health for cost. An enormous amount of waste can be reduced by giving broader access to high quality, great looking produce. We want to take large scale responsible farming practices to the next level. At Farmstock, our goal is to redefine sustainable agriculture.

What brings you to the Pitch for People in search of human capital to support your org.?

We believe that Pitch for People is in line with our values and vision. This is an undertaking that is trying to disrupt one of the oldest and most fundamental industries on Earth. It's not about just getting money, but having others to share in this vision and make this massive shift in thinking possible. Inspiring Capital provides the essential strategic human capital that can turn our dreams of positive impact into and economically viable reality. 

What's a quote or saying that inspires and motivates you?

“Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do. More than five hundred of the most successful men this country has ever known told the author their greatest success came just one step beyond the point at which defeat had overtaken them.” 
- Napoleon HillThink and Grow Rich

What's the best piece of advice you've gotten this week?

Keep going, keep pushing. It's never easy. You only need one person to say "Yes."